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Nonprofit 911:

Have Phone, Will Donate: How to Get People to Give on the Go

 Tuesday, February 26, 2013 at 1 p.m. Eastern


There are more than 1 BILLION smartphones on the planet.  That means one in seven people on the earth have the ability to do so many things at their fingertips. Here we have an unprecedented opportunity to unleash generosity through technology and make what people want to do, easier and more compelling.


Join Network for Good’s Katya Andresen as she discusses with PayPal’s Tanya Urschel why your organization needs to have a sound mobile strategy in 2013. They’ll cover how you can create a simple, easy mobile donation experience using Network for Good’s newest version of DonateNow, the leading giving platform for powering your cause.  


Attend this webinar and take away answers to the following:


  • Why is it so imperative that my cause be experienced through a smartphone or tablet?
  • What are the benefits of using mobile for deeper engagement?
  • How can I optimize my organization’s mobile website for giving and pledging?


About the Speakers:


Katya Andresen is Chief Strategy Officer and Chief Operating Officer of Network for Good, as well as a speaker, author and blogger about nonprofit marketing, online outreach, social media and fundraising. In addition, she is an adjunct professor of communications at American University’s Key Certificate Program and serves on the board of NTEN. Katya has trained thousands of causes in effective engagement, and her marketing materials for non-profits have won national and international awards.



Tanya Urschel heads the charity segment for PayPal Nonprofit team.  Tanya has worked at PayPal for over seven years and has led numerous products and marketing launches for both B2B and Consumer segments.  Tanya has a broad knowledge of PayPal products and segments including fundraising and mobile.  Prior to working with charities she built and led the PayPal fundraising-for- individuals business from the ground up.  Tanya has an undergraduate degree from Hofstra University and MBA from San Jose State University.