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Neuro-Nudges for Nonprofits
Thursday, March 14, 2013 at 1 p.m. Eastern
Are you working with your donor's (or volunteer's) brain, or just trying to change it? Major marketing dollars are wasted because campaigns fail to address the way our brains are wired. Trying to "sell" someone on your non-profit's cause is nearly impossible. Donating money or time is inherently "irrational" because there's no benefit to the donor, so totally rational appeals don't work. Nevertheless, non-profits can work with our hard-wired tendencies for altruistic behavior and, with the right "neuro-nudges," maximize the return on marketing dollars.
Join Neuromarketing expert and Brainfluence author Roger Dooley for a lively, information packed session on how you can improve the effectiveness of your marketing efforts.
Attend this webinar and take away the following brain-science-based tips:
About the Speaker:
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and writes the popular blog Neuromarketing as well as Brainy Marketing at Forbes.com. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website (now part of Hobsons, a DMGT unit). On Twitter, he can be found at @rogerdooley.