Revive Your Middle Donors and Raise More Money
This session took place May 6, 2014 at 1pm EDT
Nonprofits are missing out on raising millions of dollars simply because they are overlooking one of their most committed and productive audiences, middle donors—the donors who give more than low-dollar, direct marketing donations, but less than what would qualify them for high-touch, major gift treatment.
Join donor experts Alia McKee and Mark Rovner as they reveal the findings of Sea Change Strategies' recent study, The Missing Middle, and teach organizations how to boost fundraising through middle donor revitalization.
About the Speakers:
Alia McKee is a principal of Sea Change Strategies. She's a veteran online communications and fundraising strategist with strategic chops and practical “in the trenches” experience developing brand-perfect integrated marketing and fundraising campaigns.
Mark Rovner is the founder of Sea Change Strategies. Over the course of his 30-year career, Mark has helped to reinvent cause-based communications and public engagement. In his bestselling book, Tribes, author Seth Godin heralded Mark both a “fundraising heretic” and also a leader in the field of non-profit communications.