Maximize #GivingTuesday to Meet Your Fundraising Goals
This session took place July 29, 2014 at 1pm EDT


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Online giving days are transforming fundraising economics. #GivingTuesday is now a worldwide phenomenon. By using motivated online ambassadors, targeted fundraising appeals, and strategic social marketing, the 2013 "Bmore Gives More" campaign raised $5.7 million in a single day–making it the second largest #GivingTuesday campaign in the world.

As the driving force behind this extremely successful campaign, Network for Good's new Chief Giving Officer, Jamie McDonald, will show you how to create a winning #GivingTuesday strategy that will help your nonprofit attract new donors and raise more money.


About the Speaker:

Prior to joining the Network for Good team as its Chief Giving Officer, Jamie McDonald founded GiveCorpsonline software connecting non-profits and educational institutions to digital givers. Jamie's professional mission is to spur people to give, act and innovate on behalf of communities and causes.  She writes and speaks about online engagement and giving, next generation philanthropy, and the rise of the millennial generation as a force for changing communities. Placing a high priority on civic engagement, she led the $8MM capital campaign and has been a longtime board member of the Center for Urban Families.

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