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Nonprofit 911: The 4-Step Messaging Formula for Raising More Money Today

This training took place on:
Tuesday, November 13, 2012 at 1 p.m. Eastern

Why is your message not bringing in donations?  Katya Andresen, Network for Good’s Chief Strategy Officer, explained the top reasons your appeals are falling flat. She walked through her four-step formula to a compelling message that delivers--just in time for year-end fundraising!


In this session Katya discussed:

  • 4 questions you need to ask to develop an effective message
  • Best methods for connecting with donors' emotion
  • Actionable tips for putting the formula in place for your year-end efforts