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It used to be that the most direct and efficient way for nonprofits to communicate with donors was through the mail. Of course, the Internet has changed all of that, and now print is just one of many ways to connect directly with donors, including email and social media.
At the same time, however, many nonprofits – especially those with donor‐centered print newsletters that focus on engaging the donors in the cause – are raising substantial amounts of money (tens of thousands of dollars per edition) via print newsletters. For some groups of supporters, print is the best (and maybe only) way for you to reach them.
So what’s the right decision for you? Should you drop your print newsletter in favor of email, and if so, how do you make that happen?
Get your FREE copy now to find out how to take your newsletter on an epic journey >>
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