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What Science Can Teach You About Marketing, Fundraising, and Making Social Change

We’re not talking about knowing the ins and outs of a chemistry lab, but scientific principles matter more than you might think! We’re talking about how the science of human behavior can help us as nonprofit marketers and fundraisers.


  • The truth behind why people give
  • How empathy and compassion can help you tell stories and raise more money
  • How values shape people—and drive donations!

Lisa Simpson for Nonprofits

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